Sheet 1
A green and pink wavy glitter border with the spaces of joy logo in the top left corner: “spaces of joy” curved around a star in white with a black shadow.
The title “Accessible Marketing Session 14 -Dash” is written at the top left of the page in large white script and highlighted in black.
Below Paula Dower” and “Carrie Slawinska” are written in large white script and highlighted in purple. Below is the logo for Dash arts - “dash” in capital letters with each letter underlined in blue, yellow, green and pink respectively. Below the logo is written “disabled led visual arts organisation” in black and underlined with a purple line.
To the right is an illustration of Paula Dower; she has cropped light hair, wearing a black top and black square framed glasses. To the right is an illustration of Carrie Slawinska; she has long straight hair with a fringe, black rounded glasses and a white shirt. Both illustrations are in purple outlined circles.
Below is the heading “accessible marketing” written inside a large green speech bubble.
Below this “misconceptions:” is written in black script, with three purple speech bubbles below this with “expensive”, “complicated” and “time consuming” written in them. Below this is “make it part of your process” written in purple.
To the right is an illustration is of three people standing on a pink speech bubble; one in a wheelchair wearing a pink top and pink trousers and one of their arms in the air, one with a hearing aid wearing white trousers and a pink top with both arms in the air, and one in sunglasses wearing a pink top and white trousers with their hands held together in front of them. Around the three is a cloud containing “alt text”, “BSL”, the symbol for assisted listening devices, the symbol for audio description, the symbol for braille and the symbol for sight loss, all surrounded by hearts. At the top of the cloud is an envelope with a piece of paper coming out with the symbol for accessibility needs on it - a stick drawing of a wheelchair user.
Below is written “great communication makes people feel” in black and “considered + included” in pink, there is a pink line above and below. To the right is written “& will diversify your audience” in black, with ‘diversify’ in pink and a pink line above and two pink lines below.
Below is the heading “alt text:” written in white and highlighted in pink. Below is written “2 million people in the UK with sight loss” in smaller black font and highlighted in light pink.
To the right is an illustration of a mobile phone on the screen is a picture of a young girl holding a pink balloon with “alt text: square format a young girl holding a pink balloon in a park” written below. To the right of the phone are two green speech bubbles with “screen readers will tell people that there is an image” and “alt text provides a description” written in black inside.
To the right is a box outlined in a dashed green line. At the top of the box is “general process:” in black, with the bullet points “landscape, portrait or square” and “alt text provides a description”. To the right of the box is a green information icon.
A green arrow points from the top right hand corner of the box to the right where “describing people:” is written. Below this is an illustration of a polaroid with a picture of a person on it. To the right is written “best practice is to ask for their input” in black with a green cloud around it.
Below is written “describing artwork:” with an illustration of a polaroid with a picture of a sculpture on it, to the left is a green cloud with “work with the artists so it fits their intentions” written inside in black.
At the top of the page the heading “flyers” is written in black and highlighted in green. Below this is a list of bullet points:
Text size
Text contrast
Bold images
Icons + logos to support text
Supporting large text version
Supporting audio version
Print: matte, thick stock
Include accessibility icons
To the right is an illustration of a sheet of paper in portrait with a picture of three pine trees on it, black writing at the top and a black rectangle of more white writing at the bottom. A curly black arrow points from the top of the paper to a rectangle outlined by a green dashed line. Inside the rectangle is written “PDF digital flyers” in black and highlighted in green, and “or text provided (JPEGS don’t work)” in black.
Below is the heading “tweets” written in white inside a purple speech bubble. Below this is an illustration of a screen with lines to imitate writing on, a grey speech bubble coming from this has “AT: an access to work form with a pen on top” written in white inside. Below is “clear, simple language” and “photo with alt text to support” written in black with a purple line above and below.
At the top of the right hand side of the page is the heading “text” in black with a pink wavy line above and below this. To the right are eight pink speech bubbles with a dashed pink circle around them and each white writing inside:
“Avoid capitals”
“Simple fonts”
“Use 1.5 line spacing”
“Use left alignment”
“At least 12pt but 14pt/16pt better”
“Use high contrast”
“Don’t use hyphens”
“Don’t lay text over images”
Above is written “use contract checker in pink.
Below is the heading “language” in black writing with a green wavy line above and below. Around this are ten green speech bubbles each with black writing inside:
“Plain English”
“Charity digital:
“Short sentences”
“Use bold to highlight”
“Simple, clear wording”
“Avoid acronyms + jargon”
“Use headings”
“Microsoft 365”
“Readability checker tool”
“Bullet points”
Below this is a box outlined with a purple line. In the top left corner of the box is a purple speech bubble with the heading “websites” written in white inside. Below this heading is an illustration of a computer screen showing a website with a search bar at the top, a purple rectangle below with “what we do” written in white and three white squares across it each with an image inside - a person reading, a person outside and a book - and captions in white below, under the purple box is written “about our work” in purple.
To the right of the illustration are the bullet points:
“Clear, relevant images with alt text + audio description”
“Large, clear text”
“High contrast”
“Simple navigation”
“Good transfer between desktop / mobile”
“Simple, short alt text”
“Avoid text over image”
“Clear fonts”
“Simple layout”
“PDF + word documents”
Sheet 2
A green and pink wavy glitter border with the spaces of joy logo in the top left corner: “spaces of joy” curved around a star in white with a black shadow.
The title “Accessible Marketing Session 14 -Dash” is written at the top left of the page in large white script and highlighted in black.
Below Paula Dower” and “Carrie Slawinska” are written in large white script and highlighted in purple. Below is the logo for Dash arts - “dash” in capital letters with each letter underlined in blue, yellow, green and pink respectively. Below the logo is written “disabled led visual arts organisation” in black and underlined with a purple line.
To the right is an illustration of Paula Dower; she has cropped light hair, wearing a black top and black square framed glasses. To the right is an illustration of Carrie Slawinska; she has long straight hair with a fringe, black rounded glasses and a white shirt. Both illustrations are in purple outlined circles.
Below is an oval outlined by a pink line, inside the oval is an illustration of a clapper board with the heading “video” written on it in black and highlighted in pink. To the right is an illustration of a screen showing a video of a person in a white top, at the bottom is a pink play bar, there are subtitles that read “how are you” in white and highlighted in black, at the top left corner is a pink speech bubble with “”how are you” written in white inside. Below this is written “BSL”, “voiceover” and “captions” in black with a pink wavy line above and below.
Under this is the heading “social media” written in black inside a green speech bubble. To the left are the logos for twitter, facebook and instagram; a white bird in a purple square, a white ‘f’ in a pink square and a white camera in a green square.
Below is written “have been good at providing tools to make accessibility easier…” in black with a green line above and below.
Under this are two purple speech bubbles with “alt text is 1000 characters on twitter” and “capitalise #hashtags for easier reading” written inside in white.
To the right is an illustration of a mobile smart phone with instagram on its screen in black and green, and a hand to the right with its index finger pointing to the top of the screen. Above the illustration are three speech bubbles outlined in green with black writing inside:
“Comment: ‘great photo’”
“Notifications”
“@wereallhuman.uno”
Around the illustration are five green speech bubbles with black writing inside:
“Avoid notifications for comments”
“Audio described navigation in instagram app”
“Use contrasting colours in your posts”
“Have a bank of alt text descriptions”
“Alt text more accessible in captions”
To the right at the bottom of the page is written “alt text is less visible on instagram + facebook than twitter - so use captions / descriptions” in black with a pink line above and below and ‘instagram’ underlined in green, ‘facebook’ underlined in light pink and ‘twitter’ underlined in purple.
Above this are two boxes outlined in pink with black writing inside, each with a pink speech bubble coming from them with black writing inside:
“Automatic + manual” in one box with “Alt text function has been improved” in the speech bubble
“Multi post on all platforms” in one box with “hootsuite is a useful tool” in the speech bubble
To the right is an illustration of six polaroid pictures of different sizes, each with a black and white picture and a caption below in white and highlighted in pink. The pictures include; a person in a wheelchair on a stage, a person in a park holding up a rectangular object, a person outside a house holding up a plant and the sun and three birds.
In the top right corner of the page is an illustration of a large purple clipboard with a stack of white paper in landscape orientation on it. On the paper is the heading “accessible marketing + communication checklist” underlined and written in black at the top.
To the left of the piece of paper is a list of bullet points with the point in pink and the text in black, each has a square outlined in black to it’s right and a description in smaller text beneath it:
“Text” with “clear, good font, min 12pt, non capitals” written below in smaller font
“Images” with clear, high contrast, alt text + audio description” written below in smaller font
“Video” with “clear, simple, BSL, voiceover, captions” written below in smaller font
To the right of the page is another bullet point list, with the points in purple and the writing in black. Each bullet point has a square outlined in black to its right:
“Alt text”
“Audio description”
“Captions”
“BSL”
“Easy read”
“Icons”
“Visual stories”
“Audio mapping”